We're your advocates, confidants, and partners.
We're Dealership Partners.

Many firms will offer tactical advice without hands-on experience in the automotive business.
We deliver strategic consulting, based upon seasoned expertise in automotive and execute flawlessly to maximize your sales.

Use your existing resources, or tap into our tried, true and proven vendors.
Either way, our goal is the same - to optimize your bottom line.

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Lead Generation

We optimize your digital assets to ensure they are efficient in driving qualified leads to your dealership. We know websites, search, re-targeting and more. And, with our expertise in automotive vendor management, we make sure you're getting the most from your lead providers and digital advertising partners.

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Lead nurturing

Poor lead conversion is most often the result of inadequate lead nurturing. We execute on a strategy that creates engaging content, utilizes social media channels and manages your online reputation so that prospects experience the proper queues as they move through the automotive sales cycle.

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lead conversion

We work with your sales teams to ensure they are delivering an exceptional customer experience. Our custom prospect follow-up tracks, sophisticated call tracking and consultative coaching, and mystery shopping programs help your sales teams perform. Plus, our reporting provides insight to maximize your sales efficiency.

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We know Automotive.
We know Marketing.
We know Automotive Marketing.

Our services will help you leverage new technologies, monetize your lead channels and refine your online processes.
Let us help you drive traffic, increase conversions and maximize your sales.

We're your advocates, confidants, and partners.
We're Dealership Partners.

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Lead Generation

get qualified leads... and more of them

Let us help you get the most for your money.

Lead Generation is the process of driving interest and inquiry to your products and services. When optimizing your lead generation engine, Dealership Partners focuses on maximizing the quantity of qualified leads that are delivered to your sales, service and parts teams.

DEALERSHIP WEBSITES and OEM WEBSITESYour dealership website is the greatest tool you have to capture leads and turn them into sales. We can help you in optimizing your customer's experience and designing click-paths that will drive more leads and in… — DEALERSHIP WEBSITES and OEM WEBSITES

Your dealership website is the greatest tool you have to capture leads and turn them into sales. We can help you in optimizing your customer's experience and designing click-paths that will drive more leads and increase conversions. In addition, we have experience with every automotive website platform in use. We know how to optimize OEM mandated sites as well as ensure web compliance.

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ORGANIC SEARCH or SEARCH ENGINE OPTIMIZATIONSearch engines reward pages with the right combination of ranking factors or signals. SEO is about ensuring your website generates the right types of signals. Let us implement industry best practices in co… — ORGANIC SEARCH or SEARCH ENGINE OPTIMIZATION
Search engines reward pages with the right combination of ranking factors or signals. SEO is about ensuring your website generates the right types of signals. Let us implement industry best practices in content, site architecture, code and more. With the right signals, we can increase your rankings and drive more free traffic to your site.

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LOCAL LISTINGSLocal listings are created to increase visibility across the Internet, and every new listing created increases the chance of being found. As local business indexes collect and share information on your dealership, the challenge comes i… — LOCAL LISTINGS
Local listings are created to increase visibility across the Internet, and every new listing created increases the chance of being found. As local business indexes collect and share information on your dealership, the challenge comes in maintaining the accuracy of this data. Our tools help to both maximize your listings and ensure their accuracy, thus increasing your chances of being seen.

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ADVERTISING PARTNER MANAGEMENTDo you know your lead provider ROI? We are experienced in implementing systems that help you determine the value that your lead providers truly bring. Are you being fooled by VDP's when what really matters are clicks an… — ADVERTISING PARTNER MANAGEMENT

Do you know your lead provider ROI? We are experienced in implementing systems that help you determine the value that your lead providers truly bring. Are you being fooled by VDP's when what really matters are clicks and leads? Remove the guesswork and know who is truly delivering and which channels perform. And, we'll help renegotiate for you when vendors fall short.

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DISPLAY ADVERTISING AND RE-TARGETING

Tap into our expertise in display advertising to help create strong brand awareness across the internet. Or, leverage our behavioral-targeting know-how and re-targeting techniques to bring in-market customers back to your site. Retargeting works by keeping track of vehicle shoppers that have left your site and displays advertisements to them as they visit other websites.

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MARKETING SERVICESReach, retain and resell your customers. Whether your goal is conquest or retention, and whether your medium is email or direct mail, our marketing services can help your dealership send the right message to the right customers at … — MARKETING SERVICES

Reach, retain and resell your customers. Whether your goal is conquest or retention, and whether your medium is email or direct mail, our marketing services can help your dealership send the right message to the right customers at the right time. Personalize your communications to better build connections, get your message in front of the right customers and watch your profits grow.

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PAID SEARCH (PPC) or SEARCH ENGINE MARKETING (SEM)Do vendors get you excited over traffic for traffic's sake? We know better - we focus on keywords that drive leads and maximize conversions. And, we work with your vendors to ensure your campaig… — PAID SEARCH (PPC) or SEARCH ENGINE MARKETING (SEM)

Do vendors get you excited over traffic for traffic's sake? We know better - we focus on keywords that drive leads and maximize conversions. And, we work with your vendors to ensure your campaigns remain focused and efficient. An effective paid search campaign needs continual attention to ensure you are getting the most for your advertising dollar.

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GOOGLE ANALYTICS and LEAD TRACKINGWithout proper tracking, your marketing efforts are flying blind. With our expertise in Google Tag Manager and other lead tracking methods you gain efficiency in your marketing spend by knowing what is working and w… — GOOGLE ANALYTICS and LEAD TRACKING
Without proper tracking, your marketing efforts are flying blind. With our expertise in Google Tag Manager and other lead tracking methods you gain efficiency in your marketing spend by knowing what is working and where to improve. Know which click-paths optimize conversion and duplicate them. Know which vendors make our phones ring and drive online inquiries.

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LANDING PAGESTargeted campaigns need relevant focused content to increase lead submission and conversion. Our teams are skilled at creating landing pages that serve-up content that engage customers and entice them to respond. Send your customer the … — LANDING PAGES
Targeted campaigns need relevant focused content to increase lead submission and conversion. Our teams are skilled at creating landing pages that serve-up content that engage customers and entice them to respond. Send your customer the message that you know who they are and what they want. And, you'll find this relevancy will help your listings as you begin to steadily outrank your competitors.

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We're your advocates, confidants, and partners.
We're Dealership Partners.

PARTNER WITH US

LEAD NURTURING

develop relationships at every stage of the funnel

Good conversion depends on good lead nurturing

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need to move forward with their buying decision.

CONTENT DEVELOPMENTThe hardest part about creating relevant content is employing a team that actually knows your business. At Dealership Partners we have a seasoned team with automotive experience, so your automotive content will be engaging to in-m… — CONTENT DEVELOPMENT

The hardest part about creating relevant content is employing a team that actually knows your business. At Dealership Partners we have a seasoned team with automotive experience, so your automotive content will be engaging to in-market customers. Custom articles, landing pages, videos, blogs and more, we can take your dealership's content marketing to the next level.

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REPUTATION MANAGEMENTYour online reputation is your most valuable asset and has great influence in shaping your customer's impression of your dealership. Maintaining a positive reputation is a constant effort that requires a dedicated and qualified … — REPUTATION MANAGEMENT

Your online reputation is your most valuable asset and has great influence in shaping your customer's impression of your dealership. Maintaining a positive reputation is a constant effort that requires a dedicated and qualified team. Your Dealership Partner team has years of experience in programs that generate positive dealership reviews that best reflect your true interactions with your customers.

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SOCIAL MEDIA

Our experience in automotive social media helps dealerships to create and share information, ideas and interests that help expose customers to your brand. Your team at Dealership Partners understands how to promote your brand across the numerous social media channels, proividing customers the information they need to feel comfortable moving forward with their purchase decision.

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We're your advocates, confidants, and partners.
We're Dealership Partners.

PARTNER WITH US

Lead Conversion

Optimize your process so vehicles fly off your lot

Closing your customer

Lead conversion is the point in which a prospect responds to a call-to-action expressing interest in your vehicle. But that's just the first step, your sales teams need to be properly trained and their customer interactions coached and monitored to ensure your dealership gets the most of the leads it generates and nurtures.