Let us help you get the most for your money.
Lead Generation is the process of driving interest and inquiry to your products and services. When optimizing your lead generation engine, Dealership Partners focuses on maximizing the quantity of qualified leads that are delivered to your sales, service and parts teams.
DEALERSHIP WEBSITES and OEM WEBSITES
Your dealership website is the greatest tool you have to capture leads and turn them into sales. We can help you in optimizing your customer's experience and designing click-paths that will drive more leads and increase conversions. In addition, we have experience with every automotive website platform in use. We know how to optimize OEM mandated sites as well as ensure web compliance.
<<Learn more>>
ORGANIC SEARCH or SEARCH ENGINE OPTIMIZATION
Search engines reward pages with the right combination of ranking factors or signals. SEO is about ensuring your website generates the right types of signals. Let us implement industry best practices in content, site architecture, code and more. With the right signals, we can increase your rankings and drive more free traffic to your site.
<<Learn More>>
LOCAL LISTINGS
Local listings are created to increase visibility across the Internet, and every new listing created increases the chance of being found. As local business indexes collect and share information on your dealership, the challenge comes in maintaining the accuracy of this data. Our tools help to both maximize your listings and ensure their accuracy, thus increasing your chances of being seen.
<<Learn More>>
ADVERTISING PARTNER MANAGEMENT
Do you know your lead provider ROI? We are experienced in implementing systems that help you determine the value that your lead providers truly bring. Are you being fooled by VDP's when what really matters are clicks and leads? Remove the guesswork and know who is truly delivering and which channels perform. And, we'll help renegotiate for you when vendors fall short.
<<Learn More>>
DISPLAY ADVERTISING AND RE-TARGETING
Tap into our expertise in display advertising to help create strong brand awareness across the internet. Or, leverage our behavioral-targeting know-how and re-targeting techniques to bring in-market customers back to your site. Retargeting works by keeping track of vehicle shoppers that have left your site and displays advertisements to them as they visit other websites.
<<Learn More>>
MARKETING SERVICES
Reach, retain and resell your customers. Whether your goal is conquest or retention, and whether your medium is email or direct mail, our marketing services can help your dealership send the right message to the right customers at the right time. Personalize your communications to better build connections, get your message in front of the right customers and watch your profits grow.
<<Learn More>>
PAID SEARCH (PPC) or SEARCH ENGINE MARKETING (SEM)
Do vendors get you excited over traffic for traffic's sake? We know better - we focus on keywords that drive leads and maximize conversions. And, we work with your vendors to ensure your campaigns remain focused and efficient. An effective paid search campaign needs continual attention to ensure you are getting the most for your advertising dollar.
<<Learn More>>
GOOGLE ANALYTICS and LEAD TRACKING
Without proper tracking, your marketing efforts are flying blind. With our expertise in Google Tag Manager and other lead tracking methods you gain efficiency in your marketing spend by knowing what is working and where to improve. Know which click-paths optimize conversion and duplicate them. Know which vendors make our phones ring and drive online inquiries.
LANDING PAGES
Targeted campaigns need relevant focused content to increase lead submission and conversion. Our teams are skilled at creating landing pages that serve-up content that engage customers and entice them to respond. Send your customer the message that you know who they are and what they want. And, you'll find this relevancy will help your listings as you begin to steadily outrank your competitors.
<<Learn More>>