Voice of the Customer
You may think you know, but do your really know what your customers are thinking, saying and sharing with others? Are there problems at your dealership that need to be identified or solved? Let us help you understand first hand - whether it be online surveys, phone surveys or focus groups. Distribute under your recognized brand or let us conduct your research incognito. We can work with your internal surveying tools or leverage ours tools, capabilities and processes to achieve more for less.
Online surveys
KNOW WHAT YOUR CUSTOMERS ARE THINKING
Online surveys are a fast, easy and affordable method to gain customer or prospect feedback, to identify potential dealership problems, or to gather ideas on how to solve dealership problems. Our teams will work with you to understand your needs and implement proven best practices to create and publish your online surveys. What's more, our analytical tools will allow you to view results graphically and in real time as they happen in addition to a final market research report detailing results and recommendations.
phone surveys
KNOW HOW TO IDENTIFY PROBLEMS
Like online-surveys, our phone surveys can help you gain feedback, identify problems and gather ideas on how your customers would like to see issues resolved. Phone surveys are can be effective to gain deeper understanding and insight but cost more and take longer to implement than online surveys. They are useful for asking more open ended questions.
focus groups
KNOW HOW GATHER IDEAS ON RESOLVING ISSUES
Your dealership focus group can be used to generate discussion among a group of customers or prospects to gather opinions and perceptions. While there are many options, we see most focus groups address dealership branding, dealership customer service or dealership advertising and marketing initiatives. Because focus groups encourage conversation, dealerships get to experience thought patterns and reasoning first-hand, allowing you to better test assumptions and gain a detailed understanding about a topic or issue.
We know Automotive, We know Customer Research, We know Automotive Customer Research.